Heather Morris Realtor Expert for Cedar Rapids, Marion, Hiawatha & Robins

Did you ever wonder why some homes sell faster and for more money then yours? One factor might be the other home was “staged” properly. Homes that have been prepared to sell often have more buyer demand regardless of the market conditions. Home staging has become more popular with owners, Realtors, and an increasing segment of television media. Staging a house to sell maximizes the emotional and décor sense of the largest buyer segment in the real estate market.  

As a homeowner, you may consider a few options and levels of staging. The least expensive, free, is to ask a non-biased friend or co-worker to walk through the house as if they were a potential buyer. They can give you their opinion and point out ideas to de-clutter. Professional real estate agents are very familiar with the staging concept and can provide references for painters, plumbers, fix it vendors, and potential buyers concerns. Realtors know the market and the condition of the homes currently for sale. Home staging vendors are also available for a consulting fee or hourly rate. The amount spent in hiring a professional home stage company is well spent when you arrive at the closing table! The luxury service of hiring an interior designer to vignette your home is the highest level of staging. An interior designer may suggest wall colors or replacing or moving furniture to create a more emotional appeal to buyers.  

A few tips when preparing your house for sale is to neutralize wall and flooring colors. De-clutter all kitchen counters, bath vanities, dressers, and remove the hall of fame from your refrigerator. We want the buyer to picture themselves there, not you. Ask someone who does not live in the house if there are any smells or dirty items they may see that you may not. Storage bins, closet organizers, and shelves create more sense of space. Remember, buyers are buying SPACE! Since you are moving anyway, start packing. One third less personal property and open closet space will make your house seem larger. For a quick sale and more money, consider the level of home staging that best suits you. 

References are available upon request. 

Heather Morris, CRS Certified Residential Specialist
Skogman Realty